Frédérique Denault for Air Transat

Zetä had a week to complete Air Transat’s social media campaign and flew into action styling props and casting non-professional models overflowing with je ne sais quoi. But how did a yogi, spouse, employee, and charismatic friend nail six shots in one day? The photographic direction of Gabrielle Sykes and Zetä’s all-hands-on-deck approach.