Patricia Doss for Banque Nationale

Banque Nationale enlisted Zetä's help to bring its latest campaign to life, showing that life is better after hours. Photographer Gabrielle Sykes managed to convey the craziness the creative team had in mind. A big round of applause for Bruno Florin, Hélène Godin and Vanessa Gauvin-Brodeur from Sid Lee and Jimmy Lee, for their trust and out-of-the-box approach to banking advertising.