Last June, the agency Polygraphe worked on a mandate for Le Creuset Canada, arenowned brand in the world of kitchen utensils and cookware. The Polygraphe team recommended the Zetä Production photographer Virginie Gosselin for the project. She was selected for her mastery of light and composition, her precision and, above all, her humanity and the emotion expressed through her photographs.
The client needed versatility. The images are used for traditional advertising, the website, social networks and the brand’s magazine, which means the same product hadto be available in different formats. Each utensil is a separate element that can be played with in different ways. “The idea is to offer clients a toolbox they can use as they wish. Sometimes we have food in the dishes; other times you have the same photograph with no food, says the photographer. You can see the results of the campaign today on Le Creuset’s various platforms in Canada and around the world.
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Client: Le Creuset Canada Inc.
Creative Partner: Sébastien Bisson
Account Services Partner: Marie-Claude Fortin
Copywriter: Marie-Laurence Grenier-Trempe
Artistic Director: Édith Morin
Photographer: Virginie Gosselin
Agent/Producer: Patricia Doss
Food Stylist: Heidi Bronstein
Accessories Stylist: Charlotte Ratel
Photo Assistant: Mathieu Guérin